If the NJ gives a reason, it will be something like "advertising revenue, blah blah blah".
When my stepson was in town recently, he was amazed by Spark and the amount of music venues listed. Plus, Spark's photographers went out to the clubs and the photos appeared in the paper; they went to new restaurants.
There has to be a new business model developed for newspapers. They need to have advertising online as well as in the print edition.
Mon, Aug 26, 2013 11:11pm
I've repeatedly told Mr. Sweeney what he needs to do to boost circulation of that paper, but he doesn't listen.
Tue, Aug 27, 2013 5:42am
Out of curiosity, what do you think he needs to do?
(In fairness, he's not the guy making such decisions.)
Tue, Aug 27, 2013 2:15pm
I don't know how Spark couldn't survive. A wider distribution and built-in marketing platform; lower print and production costs; and a hinged advertising revenue stream. Yet, Out and About has done if for YEARS. What was the main difference? Too top-heavy for Spark to survive since O&A is a pretty lean operation?
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