Cyber Monday likely to be busiest online sales day
Black Friday is a distant memory. Small Business Saturday is long gone. Now, it's Cyber Monday's turn.
Cyber Monday, coined in 2005 by a shopping trade group that noticed a spike in online sales on the Monday after Thanksgiving when people returned to their work computers, is the next in a line of days that stores are counting on to jumpstart the holiday shopping season.
This year's Cyber Monday is expected to be the biggest online shopping day of the year for the third year in a row. According to research firm comScore, Americans are expected to spend $1.5 billion, up from $1.25 billion last year on Cyber Monday, as retailers ramp up deals to get shoppers to click on their web sites.
Though shopping was really a big theme this whole holiday weekend.
A survey released by the National Retail Federation Sunday showing that U.S. shoppers hit stores and web sites at record numbers. They were attracted by stores' efforts to make shopping easier for everyone, including opening on Thanksgiving Day and expanding shipping and layaway options.
247 million shoppers visited stores and websites over the four-day weekend starting Thanksgiving, according to the survey. That's up 9.2 percent from a year ago. Americans spent more too. The average holiday shopper spent $423 over the entire weekend, up from $398.
Total spending over the four-day weekend totaled $59.1 billion, up $52.4 billion in 2011.
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