By Tom Lehman 11:16pm, August 20, 2014 - Updated 5:16pm, August 21, 2014
Uber logo.Delaware native and former Obama campaign manager David Plouffe is joining car service startup Uber.
WDEL's Tom Lehman reports.
Plouffe, a Wilmington native who also served as a White House senior adviser, will become Uber's senior vice president of policy and strategy at a time when the company seeks to expand to cities worldwide.
Speaking Wednesday on WDEL's Delaware Afternoon News, Politico transportation reporter Kevin Robillard said Plouffe, the architect of President Barack Obama's 2008 election campaign, will organize efforts to rally support for the San Fransisco-based company amid opposition from the taxi industry and some lawmakers.
LINK: David Plouffe's next campaign: Steer Uber to victory, by Politico.com's Kevin Robillard
Uber connects riders with vehicles for hire with a mobile application, but opponents have accused the company of lowering prices to eliminate competition.
"Uber is sort of a candidate that Plouffe needs to run the campaign for and they're running against this incumbent, who they're calling 'Big Taxi,'" Robillard said. "They're basically asking him to replicate what he did in 2008, which is run an insurgent campaign against an entrenched front runner."
Robillard said it's not known how much Plouffe will be compensated, but he could stand to benefit if Uber goes public. The company has said it is valued at $17 billion.
"If it does include any stock, he is very well positioned to make sort of...a ton of money when the company does go public, which shouldn't be too, too long from now," Robillard said.
Plouffe is graduate of the University of Delaware and St. Mark's High School.
The Associated Press contributed to this report.
This material may not be published, broadcast, rewritten, or redistributed.