UD Prof: Big game. Big bucks. Big payoffs

By Peter MacArthur 10:07am, February 1, 2013
Companies lay out big bucks to buy into Super Bowl ads on Sunday.

John Antil, professor of marketing at the University of Delaware says the roughly 3.8 million dollars that companies pay for 30 seconds, can be well worth it, especially in a social media marketplace.

"When you get 3, 4, 5 or 20 million people watching your ad, there's alot of engagement possibilities and most companies are doing at least a decent job of engaging people with their ads or activities."

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Antil says many companies are also taking full advantage of You Tube and other sites where they can offer up sneak peeks at their Super Bowl commercials.

Antil says for about the tenth year in a row, Anheuser Busch will air the first ad during the big game.

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